Entreprenuerial Business & Family man Theo Paphitis, widely known for not wanting to be frivolous with his “Childrens Inheritance” on Dragons Den, last night supported Baby’s First Calendar by ReTweeting us to his 75k follows on social networking site twitter.
Each Sunday small businesses are encouraged to tweet Theo introducing their business, what they do and what they are about, condensed into less than 140 charactors and including the hashtag #sbs (Small Business Sunday), kind of like a mini pitch!
Theo then chooses his 6 favourite tweets and ReTweets these to his many followers, which in turn raises the profile of those six small business’.
This is a great idea by Theo as it allows many small businesses following the #sbs hashtag to expand their reach far and wide and raise awareness of their company, products or service’s to people that otherwise may never hear of it.
I’m am very happy to announce that last night, on our first attempt Theo deemed us one of the six worthy winners from 100′s of entrants and ReTweeted @BabyCalendars as you can see in the picture below!
Now I must confess I try very hard not to spend too much time on twitter at weekends as they are our quality family time, but this Sunday I happened to read a tweet saying that Theo’s #sbs small business Sunday was back this year. This jogged my memory as a friend of mine had won it a few months earlier (@johnlakey if you ‘re wondering!) He had mentioned it to me and said he had lots of new followers, new business and orders purely based on Theo’s ReTweet, plus he also won £100 Rymans voucher so this sounded great.
To my utter horror I wasn’t actually following Theo, which is really strange as he is my favourite Dragon (Honest! I used to work in Cyprus and am a great fan of Greek Cypriots!). I follow the others! So I corrected that immediatly and began following him, sent my tweet that you see above and waited.
For the first time in months I had an early night last night and missed Theo’s ReTweet by about 10 minutes. I awoke this morning to a huge amount of new twitter followers, congratulation messages, emails and orders for Baby Calendars. Looking at my phone and seeing 78 new emails in the space of 1 night was at first a little alarming, about 11 is the norm, on closer inspection I realised it was a result of Theo’s ReTweet and I had won!!
It’s fantastic that hugely successful people such as Theo who don’t need to help the smaller businesses take the time and effort to do so.
Thank you Theo, and if your ever in the West Country I’d happily say thanks with a pint of “Proper Cider”!!!! in the mean time, heres Little Boss saying thank you on behalf of his daddy!
If you are on twitter and would like to follow us we are @BabyCalendars
